BBA students visited Wenger, manufacturer of high-end outdoor wear and watches but famous worldwide for the unmatched quality of its Swiss Army Knives.
The group was welcomed by Mr. Peter Hug, CEO who gave a presentation on the company’s cutting-edge corporate strategy and future challenges for the Swiss brand. The presentation was followed by lunch on the Geneva site, and the Wenger team made EU students feel welcome throughout their stay.
Mr. Peter Hug is also a current incumbent on the European University Board of Trustees.
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