Verena Engenhart, consultant at PR international OHA Communication in Stuttgart, Germany was invited to European University to lecture students on effective communication in PR.

 The goal of the session was to make the next generation of managers aware of how PR professionals approach communication. Ms. Engenhart started by explaining how focused communication can motivate a target demographic and which means of communication are used in PR in 2010. She explained how to call attention to a brand and how to gain the trust of the public, stressing that matching an organization with the ideal communication platform is one of the high arts of PR today.

 Students met with Ms. Engenhart after the presentation for a Q&A session to discuss potential barriers and challenges in today’s PR. They were also particularly interested in quizzing her over the function of new social online media as a PR tool.

Thanks to Prof. Zank.