Prof. Dr. Marc Guerrero has been elected new Vice-President of the European Liberal, Democrat and Reformist (ELDR) Party. The Congress took place at the Hotel Hilton Diagonal Mar, Barcelona (Spain). Attended by more than 600 delegates from around Europe, ELDR membership comprises 56 European political member parties and represents more than 30,000,000 European voters.
During the congress leading European political figures gave speeches hypothisizing solutions to the current worldwide economic crisis. ELDR Party members include the Prime Ministers of Ireland, Denmark, Estonia, Finland, and furthermore ten out of the 27 European Union Commissioners. Dr. Guerrero is the youngest candidate ever elected to this position.
Dr. Marc Guerrero is European University Professor of Diplomacy & Foreign Policy.
There was an excellent turnout of EU Switzerland students for the visit of Mr. Terence O’Hare, representing Michael Page Executive on 19 April 2010. Mr. O’Hare was accompanied by Ms. Julia Eisner, a Consultant Recruiter for Michael Page in Switzerland, and both proved young and energetic speakers.
Following an introduction to the company itself that covered its history, subdivisions, working methods and market strategy, Mr. O’Hare presented a more detailed profile of the multinational and how it functions in Switzerland. He emphasized the importance of understanding target markets and measures that the agency has taken to survive and thrive in the current economic climate.
The presentation concluded with open Q&A session during which the students were also given advice on how to design an effective CV, how best to apply for a job and advice on which careers they should aim for after graduation.
Multinational Michael Page Executive is a subsidiary of Group Michael Page and currently ranked as world number one in executive recruitment.
EU is pleased to announce its continued alliance with the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), one of Mexico’s largest and most prestigious universities with nearly 70,000 students.
Founded in 1943, ITESM now has a network of 33 campuses in 25 cities throughout Mexico, as well as academic centers in several other Latin American countries.
The university boasts one of the top business schools in Latin America. It is one of only 34 institutions in the world to hold simultaneous accreditation of its programs by the AACSB of the United States, the Association of MBAs of the United Kingdom and the European Quality Improvement System (EQUIS).
EU’s partnership with the university allows for many rewarding opportunities, including student exchange and study abroad programs, faculty exchange programs, visiting scholar activities and collaborative research projects. With a strong business focus and impressive academic record at both undergraduate and graduate levels, ITESM is an ideal partner in EU’s continued drive to develop an ever wider range of exciting options for its students around the world.
European University Munich students gathered to mark the new academic semester and sample the traditional Bavarian cuisine and atmosphere of Zum Franziskaner in the heart of the Bavarian capital.
The venue, located in the historic part of the city, proved the perfect choice as it provided a cosy atmosphere to make new friends and renew old acquaintances.
The European University London campus invited Ms. Susan Croft to give a lecture on Effective Negotiation.
Ms. Croft is an international public speaker, PR practitioner and corporate trainer in sales, communications, marketing and management. She is a qualified journalist and specializes in media and public speaking training for executives, educators and other professionals. She is a certified trainer with Lloyd’s of London and has also run internal communications training for the UK’s Post Office.
EU Munich students attended Wiehenstephan Abbey, home of the oldest brewery in the world.
The tour started with beer tasting and a video lecture on the history of Weihenstephan. Afterwards students were shown to the production area and learned how wheat, yeast, hops and water become the beloved “liquid bread”. The last stop was the bottling lines, a fascinating and challenging mechanical process.
Students from European University were accompanied by EU faculty and management to participate in the debate ‘Generation X vs. Generation Next’, organized by The Economist, on 12 February 2010. The all-day event was in collaboration with European University and took place at the Hotel Richemond in Geneva, Switzerland.
The event was well-represented by senior Economist figures such as John Micklethwait, Editor-in- Chief, Edwina Moreton, Diplomatic Editor, Daniel Franklin, Executive Editor and European Editor John Peet.
As a start to the day participants discussed the nature and aims of the debate and met the personalities who would be heading discussion groups and coordinating the program. Participants were divided into two sections: one covering politics and the other business, finance, economics, science and technology.
The main point for debate created controversy between the two generations: how generation next is “growing up digital” and changing society. The discussion moved on to cover other topics, a highlight of which proved to be the relative merits of democratic government.
At the end of an afternoon of passionate debate, Kevin Kallaugher (KAL), The Economist’s inimitable editorial cartoonist presented his favorite cartoons of the day to the audience. Mr. Micklethwait and KAL fielded questions as the event came to a close.
The Economist Group is the leading source of analysis on international business and world affairs across media that include newspapers, magazines, e-services and conferences.
The ‘Generation X vs. Generation Next’ event was organized in collaboration with European University.
On 30 April 2010, students from the Geneva and Montreux campuses took a trip to Nestlé’s international headquarters in Vevey, Switzerland.
The group was welcomed by a Mrs. Guarnero who gave a presentation on company activities and further development. It was then followed by a Q&A session. Students were guided through to the exhibition area where all of Nestlé’s products were on display and were able to sample some of the products.
Students had the opportunity to see how successful companies and organizations put business theory into practice. It was also an excellent opportunity for students to fine-tune their business etiquette and networking skills, something which will prove invaluable to them in their future careers.
International Relations students from European University, accompanied by their professor Eulàlia d’Ortadó, visited Casa Asia in Barcelona on 2 March 2010 to meet the Director of Institutional Relations at there.
Casa Asia is an organization created in 2001 with the aim of incorporating a new Asian dimension within Spanish foreign policy. Its mission is to promote and carry out projects and activities that contribute towards greater mutual awareness and enhance relations between Spain and Asia, particularly in institutional, economic, academic and cultural spheres. It aims to create a network bridge that links Spain with Asia and has close connections with embassy representatives in Barcelona.
The organization coordinates and promotes conferences, meetings, courses and exhibitions to enhance awareness of Asian culture. Casa Asia also supplies a free media library and language courses. With this visit, EU students acquired a greater knowledge about how international associations and organizations work together to achieve similar goals and decisive aims.
In which direction will astronomical research go over the next 30 years? This is a key question that the executives at ESO (European Southern Observatory) need to ask themselves before they decide to initiate a new project. Dr. Fernando Comerón, Director General of the ESO Data Management and Operations Division in Garching bei München, talked to BBA and MBA students at the EU Munich campus.
He presented the challenges currently facing ESO, a non-governmental organization specializing in building and managing astrological observatories. Dr. Comerón introduced a fascinating business model. Depending on current research/development trends, ESO must raise funding, identify the correct scientific components to install and also deal with any political interests until they are able to build a new facility. The fact that this resource must also be made available for research by the scientific community should also be taken into consideration.
Astrology is a fast-moving field and so long-term planning carries enormous risk: if research techniques suddenly change, a facility may become obsolete before it is even built. After the study group, students commented that the challenges faced by ESO seem similar to those faced by the majority of the international companies. However they were able to identify the important distinctions between careers in a pure research environment and in business management.
