A brand’s image is of vital importance. A company’s concept, look, advertising strategy and marketing methods all contribute to the image they portray. This year has seen the increase of companies focusing on their ethics, looking at ways to appeal to potential customers and clients who care about the morals and motivations of the businesses [...]

Let the games begin! The X Games in Barcelona began yesterday and continue throughout this weekend. The sporting events take place at Montjuïc: there is a rally and moto dirt track at the Olympic Stadium; skateboard and BMX competitions will take place on the Montjuïc Olympic Ring Esplanade and Palau Sant Jordi will host further [...]

There are highs and lows to studying abroad. Being away from home can mean long journeys, homesickness and perhaps a feeling of isolation; however, it can also represent independence, adventure and a new circle of international friends. As commented in a recent New York Times blog post, each year, 3.4 million students head overseas, with [...]

On June 11, EU Alumni have the exclusive opportunity to step inside The Hague’s magical Sociëteit De Witte. European University is holding an afterwork gathering for previous students, inviting them to catch up with old friends and make new ones, all in a simply stunning setting. Founded on October 2, 1802, this historical building has [...]

Rumor has it that captcha, the current method of checking that a user is a human on various websites, may be on its way out. What will replace it, you ask? Well, according to a recent Entrepreneur article, it may well be that playing a simple game will be the new CAPTCHA. Are You a [...]

Yesterday, Sunday May 12, was Mother’s Day in several countries around the world. In celebration, various websites collected quotes that share words of wisdom from mothers. Fastcompany found out what advice business leaders received from their mothers, and how this has contributed to their current routines, visions and successes. Sarah Watson, Chief Strategy Officer at [...]

A concept behind an advertising strategy and campaign is very important. Deciding upon a message and getting said message across in such a way that convinces the target market are both key to a successful strategy. Ensuring the advert is seen by the desired target market is also of vital importance, and in this, attention [...]

Peter Brabeck-Letmathe excuses himself briefly during our interview. His assistant tells him that Mr. Ban Ki-moon is on the line.  The Secretary General of the United Nations and the president of the Board of Nestlé share a pressing concern: the conservation of the most vital resource of our planet, water. Peter Brabeck-Letmathe is sounding the alarm [...]

European University invites alumni to join them for an afterwork gathering at The Hilton, Antwerp on Monday, June 10, 2013. Antwerp, the 2013 European Capital of Sport, is perfect for a weekend break. The city is full of beautiful historic buildings and stunning modern architecture, with must-see sights that include the Cathedral of our Lady, [...]

One of the most important qualities an entrepreneur can have is the ability to see a great idea where no one has been able to spot it before. In the world of mobile apps, we see this phenomenon happen all the time. There is the Last Message app, which enables you to send a quick [...]